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Turn a trip you've already taken into a Routebook creator sponsorship.
You've already done the hard part
If you've road-tripped a coastline, pieced together a city break, or built a trip worth telling people about, you already have what most competitions ask you to invent from scratch. You took the trip. You captured it. You know which stops are worth the detour and which ones to skip.
This is about turning that real experience into a Routebook route — and a genuine creator partnership.
Chances are you've already got:
The partnership
This is a partnership with a creator we want to champion — the package is built to put you and your route in front of travellers, not just to hand over a cheque.
A £500 paid sponsorship — a real partnership with Routebook, not a giveaway.
Your route featured on the Routebook homepage for three months.
You and your route featured across Routebook's owned social channels.
Who it's for
We're especially looking to partner with small creators. A huge audience isn't the point — a genuinely useful route is.
How to enter
Pick your platform and follow the five steps. The steps are almost identical — just make sure you tag the right account.
Tag @routebookbykington
Tag @routebook
On your route post, include either a link to your Routebook route or the words “Find this route in full on Routebook”.
Route requirements
Keep it real and keep it useful. The goal is a route someone could genuinely follow in your footsteps.
How entries are judged
Every entry is scored against three criteria. That's it.
50%
How well-planned, original and genuinely worth following your route is.
30%
How you bring the trip to life on Instagram or TikTok.
20%
How helpful your tips are to travellers following in your footsteps.
Likes, shares, views and follower count will not affect judging.
The sponsored post needs Routebook approval before payment.
By entering, you give Routebook permission to repost all valid competition entries, always with credit to you as the creator.
It's the same spirit as the whole competition: we want to champion your work and put your route in front of more travellers.
Create your Routebook route, share it on Instagram or TikTok, and show us why other travellers should follow in your footsteps.
Open to UK residents aged 18 and over.
Entry is subject to the full competition terms and conditions.
This promotion is not sponsored, endorsed, administered by, or associated with Instagram or TikTok.